Liveday makes its platform available for concert and event organizers

Sports tech company Liveday is now making its platform available to the concert, culture, and event market and launches Liveday Events.

With the same ecosystem that has made Liveday strong in the high-intensity audience flows of sports, concert and event organizers can now sell more of the entire live experience in a unified digital purchase flow — where tickets can easily be combined with, for example, food, hospitality packages, and other experiences surrounding the event.

A central part of the platform is that online sales are fully integrated with on-site sales in the arena through the fully integrated point-of-sale system Liveday PayDesk™. This means organizers can manage everything from ticket purchases and pre-orders to restaurant and kiosk sales in the same system — with real-time data across the entire business.

The platform also includes a powerful CRM that connects the entire customer journey and gives organizers better opportunities to understand their audience, communicate more precisely, and develop their events over time.

At the same time, the system is designed to make everyday operations easier for organizers. Fast administration, a modern and conversion-optimized purchase flow, and support that consistently receives high ratings from customers give event organizations a tool that makes it easier both to operate and develop their events.

Liveday’s decision to make the platform available to the event market is the result of clear demand. Over the past year, the company has received an increasing number of inquiries from concert and event organizers and has been invited to participate in tenders for arenas, theaters, and cultural organizations. At the same time, Liveday already has customers in Sweden and Finland who operate their arenas themselves — where concerts and other events are a natural part of the business.

Liveday’s platform is built for environments with high pressure, tight time windows, and many simultaneous purchases. For many concert and event organizers, this is a reality they share with sports arenas — and this is where Liveday’s ecosystem is particularly well suited.

We have built a strong brand in the sports industry, and our platform has been developed based on the needs of sports. At the same time, we see growing demand from concert and cultural organizers who want to sell more than just entry and instead package the entire experience directly in the purchase flow, says Robin Lundgren.

Now launching Liveday Events

With Liveday Events, the company is making its platform available to more organizers working with large audience flows who want to develop both the experience and the business surrounding their events.

The real value emerges when organizers can connect the ticket with everything around it — food, hospitality, and on-site experiences. When all sales are in the same system, from online purchases to arena point-of-sale, organizers gain both better control and better opportunities to grow their business, says Robin Lundgren.

The company will soon announce its first partnership agreements with event organizers. Liveday Events is already presented on Liveday’s website.

For more information

Robin Lundgren
CEO, Liveday

+46 707 36 79 03
robin@liveday.se

Go to Liveday Events
https://liveday.se/event