Liveday will deliver an improved arena experience for HPK fans

As one of Finland’s most established SM-liiga clubs, with both men's and women's teams in the top league, HPK has built up a loyal fan base that deserves more than just top-class hockey. There are also plans to renovate the club’s home arena and modernize it to host not only hockey games, but also concerts and other live events in the future.

Our work to develop the club has been successful, and we have seen a positive evolution in both attendance and matchday revenues. However, we want to continue to further improve our service level & digitalization of our operations. We carefully analyzed different providers in the market and are confident that Liveday's platform is the best and it will provide us with the modern tools required to continue our development and take the fan experience to next level.

- Kaj Källarsson, CEO of HPK

Liveday's delivery at Pohjantähti Arena includes:

• Liveday's unique ticketing system

• Liveday Paydesk at 35 sales points at the arena

• Liveday's innovative solution for Hospitality bookings

• Liveday's flexible checkout to simplify merch and restaurant sales

• Livedays Live pre-order where we digitize and streamline pre-orders for the kiosks

• An all-inclusive platform with the market's leading CRM to improve our stakeholder communications

Together, these features create a modern, integrated solution that gives the club a much-improved control over its business – and fans get an experience that matches their personal preferences.

We are extremely pleased with this new collaboration with HPK and look forward to helping them to become again one of the leading clubs in SM-liiga. We have specifically designed our offering to support the sports clubs' business, matchday experience, and relationship with supporters and partners. We will do our utmost to ensure that HPK sets a new standard when it comes to digitalization and arena experience in the Finnish sports industry

- Janne Vilhunen, Country Manager for Liveday Finland