Liveday opened the way for Rospiggarna’s record-breaking rise

From just over two thousand to nearly four thousand in the stands – and a steady flow in the cash register. Rospiggarna’s attendance journey is proof of what happens when communication is taken seriously. With Liveday at their back, things move fast.

In just one year, Rospiggarna have nearly doubled their average attendance – from 2,088 spectators last season to almost 4,000 this year. At the latest home match, 4,398 fans filled the stands. With a current average of around 3,700 per game, plus nearly 500 VIP guests every time, the growth stands out.

The club has also increased its matchday revenues and found a way of working where every message sent through Liveday’s CRM system creates measurable impact. Tickets sell. 50/50 lotteries sell out. The atmosphere lifts. Every time.

I notice that every single time we send something out, we sell tickets. It’s fantastic.”
– Alexander Edberg, Club Manager, Rospiggarna Speedway

In short

• Average attendance: Increased from 2,088 to around 3,700 (with a top of 4,398)

• Clear increase in tickets and lottery sales

• CRM work: Regular campaigns now driving measurable conversion

• Almost 500 VIP guests every match

A key piece of the puzzle – not the whole game

Alexander, with a background in Sweden’s top football leagues Allsvenskan and Superettan, brought the best practices into the world of speedway – but Liveday provided the tools to really get things rolling. A combination of CRM, social media, and a dedicated team has become Rospiggarna’s winning formula.

This has become an incredibly important piece of the puzzle for us,” says Alexander Edberg.

But he’s also clear: it’s the team behind the club that makes it happen. Liveday is the tool – not the magic. It’s when the club uses the system smartly that the real results come.

Tailwind on the track – and a quarterfinal against the champions

On the track, Rospiggarna have also delivered. The team finished fourth in the regular season and yesterday raced in the quarterfinal against reigning champions Lejonen.

With full speed both on the stands and in the pits, it feels like the entire club has shifted up a gear. At Liveday, we’re thrilled to have contributed to the journey!