
April 24, 2026
Having access to data is a major advantage for any sports club. But to be as relevant, accessible and actionable as possible, how that data is packaged and delivered matters just as much.
With Liveday Insights, we're launching a new feature that makes it easier for clubs to work in a data-driven way — across the entire organisation.
Every matchday generates a large volume of data — from ticketing to kiosks, restaurants and merchandise. The challenge is rarely access. It's how the data is packaged, shared and used in day-to-day operations.
Liveday Insights makes it possible to build dashboards based on exactly the data that's relevant to different parts of the organisation.
With Liveday Insights, clubs can define how data should be compiled and presented, and let the system deliver the reporting each user has requested. Dashboards update in real time and can be shared between users, ensuring the right people always have access to current, relevant follow-up.
It reduces the need for manual work and makes it easier to operate even more efficiently.
The feature makes it straightforward to:
• track sales across individual matches, events or periods
• compare against previous performance
• build forecasts
• analyse results by category, area of responsibility or offering
• and much more
Liveday Insights is built to work seamlessly alongside the rest of the platform, where all sales are already consolidated. The result is an even more unified view of the business — and a simpler way to work with data across every function in the organisation.
Want to know more about our platform or need help getting started with the new feature? Get in touch.

Patric Arvidsson
Pressansvarig, Liveday