Tahko and Liveday enter long-term partnership: taking the digital matchday experience to the next level

Hyvinkään Tahko becomes the first pesäpallo club to go all in with Liveday. The new multi-year collaboration focuses on enhancing the entire matchday experience – from ticketing and customer data to digital communication and in-venue sales services.

Starting from the 2026 season, Tahko will use Liveday’s platform to elevate the club’s sales, communication, and digital services. Tickets will increasingly become digital, and Tahko’s partners will gain brand-new opportunities to engage fans and increase visibility.

Through Liveday, fans will find everything they need in one place: tickets, fan shop, kiosk services, and VIP experiences – all integrated and smartly packaged.“A big thank you to Antti and the Tahko team for the trust.

Through this partnership, Tahko will become a digital trailblazer for the entire sport, says Janne Vilhunen, Country Manager for Liveday Finland.

Liveday is already established in several sports, including partnerships with HPK in Liiga and VPS in Veikkausliiga – and now it’s pesäpallo’s turn to take the next step. At Liveday, we believe that development is the only option.