Växjö Vipers take the next step in their evolution with Liveday as new tech partner

Växjö Vipers have chosen Liveday as their new full-service provider for ticketing and event management. The partnership includes tickets and season passes, CRM systems and hospitality solutions – with a clear focus on improving the overall experience for fans, partners, and the club.

Växjö Vipers is one of Sweden’s most well-known floorball clubs, with a strong presence in the Swedish Super League (SSL) and an engaged youth program. The team plays its home games at Fortnox Arena – a venue often filled with passionate supporters.

After a strong season for both the men's and women’s teams (with the men's team reaching the SSL semi-finals and the women's team securing an impressive third place in Allsvenskan Södra), the club is now continuing its development journey off the pitch.

We see great value in having a unified platform for ticketing, audience data, and partnerships. It gives us the right tools to grow – both in terms of the arena experience and revenue opportunities,” says Växjö Vipers Arena Manager, Matts Bergsten.

Liveday will deliver a user-friendly and innovative solution that makes it easier to sell, analyze, and activate the entire arena experience – from ticket purchase to VIP guests.

As part of the collaboration, there are also plans to introduce Liveday Paydesk – a modern point-of-sale system that streamlines sales at kiosks and service points, creating a smoother flow for both fans and staff.

For us, it’s all about staying ahead and creating the right conditions for progress. Together with Växjö Vipers, we’re now ensuring the club has the digital tools needed to take the next step – both on and off the field,” says Robin Lundgren, CEO at Liveday.