Liveday expands payment support with MobilePay and benefit provider Epassi

MobilePay is one of the most widely used payment methods in the Nordics, with a particularly strong presence in Finland and Denmark. For fans, it means a fast and frictionless purchase – no need to manually enter card details.

Epassi belong to the category of culture and sports benefits – a type of employee benefit commonly used in the Finnish labor market. Employers provide staff with an allowance earmarked for cultural and leisure experiences, which can be used to purchase theatre tickets, gym memberships – or season tickets to a sporting event. Many fans actively use their cultural benefit balance to buy season tickets, making it a relevant payment method for clubs looking to broaden their buyer base and lower the threshold for a season-long commitment.

This addition is part of Liveday's ongoing work to ensure that clubs and venues can meet fans on their own terms – with the payment preferences that are actually used, locally and in practice.