Visby IBK tops the attendance league – with Liveday on their side

When the floor ball season began, SSL newcomer Visby IBK delivered more than great floorball and entertaining match days. Their success is also built on a new, smarter way of working, clearer communication, and a crowd that feels seen and appreciated. This has been made easier since the club switched to Liveday’s innovative platform.

• +52% – that’s how big the audience increase was for the opening matches when the league measurement was conducted.

According to Marketing Manager Hans Pedersen, Liveday has played an important role in the club’s growth journey.

We use Liveday both as a ticketing system and as a communication tool. It allows us to follow up with our supporters, send offers, and analyze purchasing behavior. It helps us build stronger relationships with our audience,” he says.

From administration to experience

For Visby IBK, Liveday has meant a major relief in their daily work. Less administration and smoother ticket checks have freed up valuable time – time that now goes into what matters most: the fans.

We save several hours every week, especially around match days. Time that used to be spent on lists and emails can now be focused on service and engagement,” Hans explains.

Data-driven decisions

With Liveday’s analytics tools, the club has also changed the way it works. Campaigns and communication are now based on real data, making every effort more targeted and effective.

A mix of targeted offers and general information on social media works best. That’s how we reach the right people and increase engagement.”

Simple, efficient, and evolving

The explanation for Visby IBK’s success is a mix of attractive floorball, engaging match experiences, and smart marketing and fan outreach.

Liveday has made it easier for fans to buy tickets and for us to reach them, so yes – it’s definitely one of the contributing factors.”

For us at Liveday, Visby IBK is yet another example of what happens when sports meet smart technology. Clubs that level up with Liveday see results – more visitors, stronger fan relationships, and an economy that grows along with the engagement. That’s true long-term sustainability.

If you’re not using a system built for sports – switch! Learn it properly from the start, and you’ll quickly see both time savings and increased fan engagement.”